Proposal Final Idea

Mine and Harriet's final idea was to was to produce a promotional video for the hair and beauty department for our client Sarah Pratt. In our promotional video we decided that we should film the hair and beauty students while they are working on their clients which we know we need permission for. We also thought of having me and Harriet in it giving information about the section of the block we are in as hair and beauty are obviously different courses. Also in the video we thought we would have some of the teachers in our video so they can tell us about what you get out of the course for example grades, jobs and also if you could stay on a higher level of the course.
They would also tell us why they think students or mature students should study hair and beauty at Penwith College.
Also our client Sarah Pratt wanted us to show off the new equipment, facilities and the great view we get in our brand new building. So we planned the best shots we could use for example close ups and wide shots.
These shots will show the rooms well like our client wanted, we also wanted to show how bright the rooms are and how open they are so once again the wide shot would work really well.
We choose the video because we thought this would be the best idea to promote the Hair and Beauty section and they can also put it on the Penwith College website or even on the plasma television they have on that bit of the college.
We have to think of how we are going to attract people to watch our video, we thought that if it was all talking then people would not sit down and watch it so we thought we would just put bits of us talking just to still give them information but not a huge bulk of it at once. We have to think about what we could say which is not a lot yet it is giving the audience enough for them to think about joining the course. Our target audience we are trying to attract is 15-19 students and even mature students, so we have to get it right because we are targeting two sets of audiences and the promotional video has to attract them both.
We have decided that we would use a camera with a tripod as we want it to be still and we didn't want to use a hand held camera as it would be shaky and we thought that would not look professional. The reason we thought that the video would be the best idea to our other ideas was because we thought it would be more effective and more people would take notice of the promotional video. We also thought it would be better as we could put it on the Penwith College website so when people go on it the video would be there instead of leaving booklets in reception which people rarely take notice of. I think that me and Harriet will do well in this as we are interested in Hair and Beauty and we will know what we would want to see in a promotional video to get us on the course so we could use our knowledge in that to put in the video that we are creating.

Target Audience

The audience we was targeting with our promotional video was a variety of people really from students leaving (16-17) school to mature people (20-30) that want to get a job or even just do it because they like it. The majority of the people that do the course are girls but we didnt just base the video around girls as some boys may want to do the course and we dont want them to feel that is it only open to girl/women.